Outsourcing Your Ebook

Those who are involved with promoting an Internet niche campaign are likely very passionate about their niche subject but their passion alone does not qualify them to write an ebook on the subject. They should be heavily involved in the creation of the outline for the ebook and they should have final editing rights on the ebook but a professional writer should be the one responsible for writing the initial draft of the ebook. They may also me responsible for making revision based on the comments by the marketer and his staff.

For this reason, many Internet marketers are outsourcing the writing of their ebooks. This is a wise decision because keeping a writer on staff exclusively for the purpose of writing ebooks can be quite costly if there is not a constant need for ebooks. However, outsourcing the work to independent contractors can be a much more affordable option. In this scenario, the marketer can negotiate the writing of each ebook individually or they can enlist and individual or consulting firm to complete a set number of ebooks.

Finding the Right Person for the Job

Once you have made the wise decision to outsource your ebook, it is time to begin the process of finding the perfect writer to complete the ebook. There may be a number of factors you consider in choosing a writer. Some of these factors may include price, previous experience and quality of provided writing samples. Prioritizing these factors is the first step in the process because it will be very helpful in the decision making process. For example if cost is the highest priority followed by quality of writing samples and then experience in the niche you might be tempted to hire a writer who is slightly less adept but willing to work for a lower fee.

The search for the talented writer to assist you can begin either locally or globally. You can conduct a local search by placing an advertisement in local newspapers or trade magazines. A global search can begin on the Internet where there are many websites available for those who wish to outsource work. In either scenario your advertisement should suggest relevant information you would like applicants to provide.

Whether you decide to conduct your search locally or globally you will likely receive multiple responses to your advertisement. Begin evaluating these responses by eliminating those that are of poor quality. This is important whether or not quality of work is your top priority because poor work is not worth even the most affordable price. Next evaluate the remaining applicants according to your prioritized list of criteria and rank them accordingly.

Now consider contacting the top three applicants for an interview. The interview can be conducted in person, via telephone or online. This step is important because it will give you a good idea of whether or not you think the applicant will be able to meet your expectations. During this time you should also discuss scheduling to determine whether or not the applicant is available to complete the project according to your time line.

After this interview process, it is time to make a decision. Just because it is time to make a decision does not mean you have to outsource your project to one of the applicants you interviewed. Your decision may be to hire one of the applicants, interview a few of the applicants who were lower on your list or repost your advertisement and solicit new applications.

It is a wonderful resource for instant content – whether you need content for your info product or content for an ecourse to market your info product. Whether you are looking to add to your regular online business or want to start a new one, you can use public domain works to generate whatever content you need.

1 Imagine saving the time required to write your own e-book or 100 articles!
2 Imagine saving the money you pay to ghostwriters!

Interested? Here’s what the Public Domain is:

The Public Domain refers to that collection of published or unpublished ‘work’ that is not protected by the US copyright law. Since copyright law forbids legal commercial use, the public domain (which contains everything that is not governed by copyright laws) is free for you to use in any commercial setting, without fear of lawsuits or the need for giving credit or reference.

Note: In this case, ‘work’ refers to anything that can possibly be published and sold. Thus a work could be a book, a course, an instruction manual, music, movies, photographs, reports, recipes, ideas, inventions and lots more.

Example: The famous Mona Lisa, painted by that great artist Leonardo da Vinci has the potential to fall under the public domain. In the same vein, Beethoven’s 5th Symphony would also be considered in the public domain. John Reese’s Traffic Secrets course, however, is definitely not public domain (although the ideas and techniques used within them are).

So basically you are free to use work in the public domain for your own benefit! There is a TON of already published information that is contained within the public domain. You can use any of it to your benefit for creating your info product, for creating content for your website, for creating ecourses to market your info product, or for any other reason that you see fit. Using the public domain will help to maximize your profitability in your info product business as your product creation costs will be less, the time that you spend creating will be lowered, and you will have a tool to increase visitors to your website.

Whenever possible, you want to purchase products with Private Label Rights. If those are not offered, then try for Master Resale Rights. Remember that selling resale rights with a product ads value because the purchaser is getting their own product to sell, from which they can keep 100% of the profits. So, if you are selling a product with any form of resale rights, you can usually command a higher price for it.

One other thing that you should know about purchasing any of the resale rights (resale rights, master resale rights, and private label rights) products is that usually, they even come with their own websites. This will save you a ton of time! All you’ll have to do is modify the existing website, upload it to your hosting account, and start your marketing.

If you find a product that you would like to sell and it does not come with resale rights, don’t hesitate to contact the owner and ask if they would consider selling you resale rights to the product. This is actually the most profitable way to use resale rights because you’re not competing with everyone else who is selling the same product.

There are over 1,000 products with resale rights, master resale rights, and private label rights available through many clubs. And, they give you new products each and every month that you remain a member. This way you’ll never run out of products for your new business!

As you can see, you have a lot of options when starting your own info product business. Now it’s time for you to take action.

Group them into separate groups of about 3-5 products each. Each of those groups is a NEW product. You are simply taking what you have, making a package out of it and reselling it. All you will need to do now is to create a graphic of your new package and a website for the package. The possibilities here are endless: put 3 or 4 products together on headline writing; put a few products together on ezine publishing; put a group of 3 products together on website design. If you have a list (if you don’t, don’t worry …. you’ll learn how to get one later in this course), you simply start emailing to your subscribers and watching the sales come in.

Remember earlier in these articles when I gave you the formula for creating a “Happier Customer”? Well, this is one place that you need to make sure that you don’t hurt your credibility. If you are creating product packages, make sure that you tell the customer what is in your new package. It’s ok to tell them that someone else produced the products in the first place. You are showing them some respect by saving them time and money and providing it to them as a package, at a package discount. Use the original creator’s credibility to bolster your own for maximum profitability.

The trick to making money with resale rights products is: 1) get the rights to the products early on, and 2) have a huge collection of products to choose from. You may already have dozens on your computer just collecting dust. Do something with them and get started today.

Most resale rights products come with their own pre-made websites. Although this may sound good to beginners, it has one drawback. Everyone is trying to promote the product using the same website! So, be a little different. You have 2 choices here. You can either create your own website for the product (more on this later), or, try to locate products that do NOT have websites created for them AND do not normally come with resale rights. Your product will stand out because it is not selling the same thing as all of the other sites.

You can also use resale rights to bring new life to an old product. Simply contact the authors and ask if you can use excerpts from their product in your own. For example, you could find 5 products on copywriting. Contact the authors and tell them that you are working on a new book on copywriting. You want to credit them as an expert in the field and use a portion of their work. They will probably be more than happy to allow you to do this. Most resale rights products are considered “old” after about 3 to 6 months of being sold with rights, so this should give you plenty of products to choose from.

Need a few more ideas?

How about this … Sell your own info product that you created in the prior chapter from a website. Include a related, complimentary package of products with resale rights as a one-time offer. Or, use it as a back end offer on your thank you page. Not many people think about putting a second item up for sale on the thank you page, and they are missing a perfect opportunity. Think about it! You already have the sale in the first place – the customer might even still have his credit card in hand. Why not try to sell them something else right then and there? There are a ton of ways to be creative to profit from your thank you page.

You can easily sell these types of rights for about double the price of the original product, especially if you allow the purchaser to “brand” the product that you sell resale rights for. By “branding”, I mean that you still have your name on the product as the author or creator, but that the purchaser can add his or her own name (and possibly a small advert and/or website link) as the “Presenter”. This way, you’ll both get exposure!

You can also purchase other people’s products with master resale rights or private label rights and then resell the resale rights to those products. If you have purchased a product with private label rights, you can even modify the product as you see fit and then resell the resale rights to your newly created product. This product is your very own.

If you have an affiliate program, you can allow the purchaser to include his or her affiliate link in your info product. They will try a littler harder to promote it if they will get back end commissions. In fact, you can also consider making the entire product brandable.

For instance, say that you included several different affiliate links in the ebook so that you would make money on the back end.

Well, if you can, only include those products that pay on two tiers. Then, give the purchasers branding rights and allow them to even brand the affiliate links scattered throughout your ebook. This way, you’ll even make money from their affiliate sales AND they’ll be even more likely to hustle to promote your book!

Here are the main types:

Resale Rights

This gives you the right to resell a product to an end user. This can apply to both physical and digital products. Where a digital product is concerned, you resell the product and keep 100% of the profits without losing the enjoyment of the same product as digital products are duplicable in nature.

Basic Resale Rights

You have the right to resell the product but your customer does not have the right to resell it to another. You keep 100% of the profit after every sale you make.

Master Resale Rights

You have the right to resell the product as well as the Basic Resale rights itself to your customers. Your customers can in turn resell the same book to their customers. The Master Resale rights can either be bundled together with the purchase of the product or purchased separately from the product.

Private Label Rights

This is the mother lode of all resale rights! Buying Private Label Rights usually give you the right to change the product in any way you like, put your own name on it, sell resale rights or even master resale rights to others and basically use and treat the product as it were your own creation.

Give Away Rights

You can give the product away for free. In most cases, however, you cannot resell and/or edit it.

Royalty Rights

You have to pay the original product author or franchisor a percentage of every sale made by you. This right normally applies to physical products. McDonald’s and books found in bookstores are very good examples that demonstrate this right.

At times you can purchase a product and it will automatically come with either resale rights or master resale rights. Other times, you purchase the product and the resale or master resale rights separately. In either case, once you have some type of resale rights to a product, you may then begin making sales and you get to keep 100% of the profits.

This is just like having a product of your own. The only difference is that you are not authorized to change anything about the product and the product creator’s name remains on the product.

I’ll bet that you even own rights to products already and you may not even realize it. You see, many products on the internet are sold with either resale rights or master resale rights already. So, make sure that you read the sales letters carefully!

There are two basic ways to make money with resale rights:
• You can either buy resale rights to someone else’s product which will give you the right to sell it to the end user and keep 100% of the profits.

• Or, you can sell resale rights to other people who want to have rights to sell a product and keep 100% of the profits.

And that is the two basic ways you can make money with resale rights. So what’s so awesome about that?

First of all, if you don’t have time to create your own products, you have no experience, you are lazy, or you simply want to get started with making money on the internet as soon as humanly possible, you can simply buy resale rights to a product (which will usually come with a ready made sales letter and graphics), upload the product to the Internet and BAM! You’ve got your own online business!

Basically, buying resale rights allows a person to start their own online business in under a day … in fact, it can take as little as an hour!

Ok, so with resale rights one can start an online business almost instantly. But that is just one of the many reasons resale rights are so awesome. I’ve covered making money by buying resale rights, but what about selling them?

Believe it or not, selling resale rights can be even more profitable than buying them! Here’s why…

First of all, because resale rights are the absolute easiest and fastest way to start an online business, A LOT of people are buying resale rights. In fact, most people that buy resale rights usually buy resale rights to more than one product. And why not?

Instead of buying resale rights to just one product and setting up one online business, why not buy a whole bunch and set up a lot of businesses? And that is exactly what a lot of people that buy resale rights do.

Ok, so resale rights are HOT and a lot of people are looking to buy them. So that’s one reason to start selling resale rights. But in my opinion, the main reason why selling resale rights is so darn great is because of the price you can sell them at.

You can sell resale rights for anywhere from just $10 to over $1,000! So it allows you to have a high priced item that is actually a hot seller.

And that is a great way to make a lot of money. All the big names in Internet Marketing make big bucks selling high ticket items. $97 eBooks, $197 software, and even $997 DVD courses. And unless you are already an expert you probably don’t have the experience and knowledge to create such high priced products.

But with resale rights you can!

Because when you sell resale rights, you are not selling an eBook or course. You are not teaching people how to do something, no, what you are doing is actually selling a business that people can actually start making money with!

And in most cases, giving somebody a business they can actually make money with is a lot more valuable than simply telling them how to create it themselves. Plus, it’s a heck of a lot more appealing as well

Another unique twist in some affiliate programs is that you might be required to purchase the product before you have the right to sell it as an affiliate. This is perfectly legal and above board. Usually, the reason for this requirement is that the creator wants to make sure that the salesmen are familiar with the product. (In fact, in the sales world, they usually say that people who use their own products have much higher sales.)

There are a ton of websites out there that list all different kinds of affiliate programs. Go to any search engine and type in “Affiliate Program Directory” and see what I mean. You can also go to:

http://www.associateprograms.com/

http://www.affiliate-programs-directory.com/

http://www.affiliatetip.com/

http://www.affiliateguide.com/

http://www.affiliateprograms.com/

After you join an affiliate program, you will receive an affiliate ID (sometimes you get to select your ID). This ID is used to create a special URL that you will use to market the product. The URL is what tracks sales and credits you as the seller. Make sure that you keep a list of any affiliate URLs that you may have, so that you can refer back to it in the future.

Affiliate marketing is not difficult. However, it is equally time consuming. Wouldn’t you rather spend your efforts in a direction that would maximize your profit potential? That being said, one excellent use for affiliate programs is to couple them with your own products to add multiple streams of income. If used this way, you simply look for products that have affiliate programs, and that are in a market that compliments your chosen topic.

If you are interested in learning more about marketing with affiliate programs, do a search on “affiliate program training” in any search engine. There are literally thousands of sites available that can help teach you how to market using affiliate programs.

If you decide to take the affiliate route, there are a ton of resources out there showing you how to be an info product affiliate marketer.

Many ebooks come delivered in a compiled version. What this means is that you create the ebook by putting each chapter onto its own html page. You then place all of the pages in a single folder on your server. Then, select one of the many ebook compiler programs and use it to compile the ebook.

In selecting the software that you choose to use as your compiler, decide whether you want to make your book brandable or not. A brandable book is one where you allow your reader to either pass the book out for free, or one where you provide your reader with some form of redistribution rights.

To encourage the reader to redistribute your ebook, you allow the reader to include his or her own name and usually URL in the ebook. If you would really like someone to work at redistribution, consider including brandable affiliate links as well. These are things that you should carefully plan out when putting your ebook together.

Another format you can use for your ebook is the Adobe PDF format. There is no need to purchase an expensive Adobe product to do this. You can obtain a great little tool free of charge. It is called PDF 995 and its companion product, PDFEdit 995. You can get it at:

http://www.pdf995.com (make sure you get both downloads!)

This is the tool that I use. Here’s how it works. Download all of the separate components to PDF995. Then, install them on your computer. Once they are installed, open up your ebook in whatever program you used to create it (usually Word or WordPad). Next, select “Print”. Hit the print button. This will cause a new window to open, prompting you for a file name. Select a name for your ebook file and hit Save. If you are using the free version of PDF995, a small ad window will open. Don’t worry – this only happens when CREATING a PDF file ,.. your readers will never see the ad.

Immediately after you have printed the file, you will need to open PDFEdit995. Again, you will see a short ad upon open. Once inside, this is where you can add features to the last file that you printed. You can do things like add page numbers, make hyperlinks clickable, add comments, add bookmarks, etc.

The PDF995 suite of tools is very useful in creating info products. The price is certainly right as well! I would recommend using PDF995 for all of your ebooks. You can even make brandable PDF files with a little tool called Easy PDF.

You should also be aware that you should NOT use DOC (Word) files when distributing an ebook. This is to protect the security of your work. (The only time that you would want to distribute an ebook in DOC format is if you were transferring private label rights to your purchaser.)

Here’s the reason. You want to make it as difficult as possible for your reader to steal your valuable, intellectual property. You’ve put a lot of time and effort into your info product. It would be a shame to have it stolen. The harder you make it for someone to steal from you, the less it will happen. In fact, you should even consider disabling the right click function in your PDF document as well. This doesn’t prevent people from copying the text, it just makes it more difficult.